Thursday, June 27, 2013

Traditional Media Versus New Media

Traditional Media Versus New Media 


"What is important to us as we contrast new media and traditional media in a digital world is to understand the
key words used in the foregoing. They are manipulate, converge, and instant, whether referring to accessed
information or to transmitted information."

   What is traditional media?Traditional Media has been used for years in the forms of advertising, sales promotions, public relations and direct marketing. It can encompass television, radio, newspapers, magazines and books. 

   Why use Traditional Media? People are tends to be traditionalist.Consumers crave variety.Consumers require reinforcement.
How does sparkable create traditional media? Print,Our graphic and marketing professionals create customized ads and marketing collateral that distinguish your company from the rest of the crowd.Radio,We help coordinate effective radio spots to get your message out to the masses using our professional, studio quality audio equipment.Television,We take advantage of our in-house media studio to create effective and lasting ads to reach your desired audience.

  What is new media?New Media, A generic term for the many different forms of communication that are made possible through the use of computer technology.
 New media implies that the data communication is happening between desktop and laptop computers and handhelds such as PDAs and the media they take from data from, such as compact discs and floppy disks.
New media includes: Web sites. streaming audio and video, chat rooms, e-mail, online communities, web advertising, DVD and CD-ROM Media, Virtual reality environments, integration of digital data with the telephone, such as Internet telephony, digital cameras and mobile computing.
  There are a lot of advantages of new media. We have many options of communicating. We can directly call people using skype, yahoo messenger, ooVoo, and etc over the internet. We can create blogs like this. 
There are also a lot of disadvantages of new media. We spend a lot of time on social networking websites like facebook, twitter, tumblr and etc.And plagiarism. It is easy to get one's work without everyone noticing it because the internet is so huge, not everyone can get through it thoroughly to check if a person's write up is just a stolen idea from another. but be in the traditional media, more people will know whether that idea was just copied from a movie a show or magazine. Everything has good and bad effect.   







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